Selected

selected projects

Factory arts hub at national museum, Jordan I Myths MX arts event at museum, Mexico I Transmedia workshop at university, Chile I Entramados arts event at university, Spain I The Barbaric Country site at Innovation Week, MX I Family Tree film project at university, MX I The Story of Colors arts workshop at NGO, Dominican Republic.

PROJECTS

“In Jordan, a contemporary art hub fosters dialogue between Arab and European artists. In Mexico, a grassroots event at a heritage museum merges classical myths with modern arts, and a documentary project reveals family stories. A transmedia workshop in Chile bridges cultures through technology. In Spain, a university media event opens interdisciplinary collaboration. An arts workshop in the Dominican Republic celebrates community.”

— External Review

Arts Hub

**FACTORY** I JORDAN
Arts hub created by Spanish artist Rocío Villalonga at The Jordan National Gallery of Fine Arts, Amman. Performing arts coordinator: Pedro Valiente.
— *Penelope is Waiting*, Jordan

Arts Event

**MYTHS MX** I MEXICO
Arts event at Tecnológico de Monterrey, Chihuahua at Quinta Gameros museum, Mexico. Project director: Pedro Valiente.
— *Myths MX*, Mexico

Arts Event

**ENTRAMADOS** I SPAIN
Arts event at UDIT University, Madrid. International Relations director/Project co-producer: Pedro Valiente.
— *Entramados*, Spain

Arts Workshop

**TRANSMEDIA** I CHILE
Workshop/performance by Phillip Baldwin at *Arts/Science/Technology* symposium/event at Pontificia Universidad Católica de Chile. Artist Talk: Pedro Valiente.
— *Transmedia*, Chile

***Factory*** arts platform at national museum, Jordan. I ***Myths MX*** arts event at museum, Mexico. I ***Transmedia*** workshop/performance at university, Chile. I ***Entramados*** arts event at university, Madrid. I ***The Barbaric Country*** site at university, MX. I ***Family Tree*** film project at university, MX. I ***The Story of Colors*** arts workshop/performance at NGO, Dominican Republic. I Photo: *Myths MX*

“Every day [my students]
have to sit at the table for several hours and write ideas.”

**Marina Abramović**

“Through a series of intenational projects, this journey has cultivated vibrant intersections of tradition and innovation, amplifying global perspectives with a focus on higher education.

JORDAN I Factory ARTS HUB launched through In the Margin Festival at The Jordan National Gallery of Fine Arts in Amman, showing the vision of multicultural exchange through projects that brought together Arab and Euopean artists. The emphasis was on supporting Jordanian emerging arts.

MEXICO I Myths MX ARTS EVENT at Quinta Gameros museum in Chihuahua embodied a grassroots multicultural effort. Produced by Communication students, the event wove together film, dance, music, and poetry fostering a living dialogue between (European) myths and (Mexican) modern art-expressions.

CHILE I Transmedia WORKSHOP by artist/professor Phillip Baldwin, from Stony Brook University, New York, at UPCC’s Arts/Science/Technology event, bridged cultures through collaborative technology. Artists designed an immersive performance with transmedia, digital art, and live sound.

SPAIN I Entramados ARTS EVENT at UDIT University of Design, Innovation and Technology included an exploration on multiculturalism through the lens of animation. The initiative challenged students to experiment with narrative forms. Malaga Film Festival director and international speakers attended.

MEXICO I The Barbaric Country SITE (El País Bárbaro) created in Semana i (Innovation Week) at Tecnológico de Monterrey, Chihuahua, showcased a cohesive work by students in just five days —a digital platform with original content on the idea of the “barbaric” (bárbaro/a) in Northern Mexico.

MEXICO I Family Tree FILM PROJECT at Tecnológico de Monterrey, Mexico State, invited students from a program connecting High School and University to confront their family stories. This deeply personal and collective work tapped into Mexico’s rich cultural mosaic.

DOMINICAN REPUBLIC I The Story of Colors ARTS WORKSHOP at Oné Respe NGO is a celebration of Afro-Caribbean culture. Combining dance, film, and visual art, this one-month workshop engaged local youth and New York instructors alike, using the arts with in a community-focused environment.” — PV

Selected Projects

Transmedia

Chile

Transmedia I Collaborator: Pedro Valiente

Transmedia (2014) workshop and performance by artist/professor Phillip Baldwin from Stony Brook University, New York, for university students and upcoming artists at Arts/Science/Technology symposium/event, Pontificia Universidad Católica de Chile.

Myths MX

Mexico

BA Communication director: Virginia Aceves I Myths MX director: Pedro Valiente

Myths MX (2017) arts event at Semana i (Innovation Week) by Tecnológico de Monterrey, Chihuahua, produced at Quinta Gameros museum (Universidad Autónoma de Chihuahua) for a local audience and press, connected with Crossing Stages European project.

Factory

Jordan

JNGFA. President: Princess Wijdan Al Hashemi I Director: Dr Khalid Khreis I Coordinators: Bana Fanous, Khuzama Jabeh. FACTORY. Director: Rocío Villalonga I Coordinator: Khaldoun Hijazin I Performing Arts coordinator: Pedro Valiente

Factory (2018-) “Factory is an open platform on contemporary art, innovation, and research.” — Factory I Film

*Arts/Science/Technology.* Coordinators: Artists/lecturers Pamela Díaz Lobos, Carolina Cortés, et al. Artist Talk by Pedro Valiente on Transmedia Storytelling, connected to *Crossing Stages*, UC3M European project.

*Myths MX* presents film/media, design, and writing by students. Choreographer Cynthia Correa screens her live performance. Transversal Program connected to *Crossing Stages*, UC3M European project.

“I received a letter of recognition from JNGFA for curating performing arts for Factory, active platform through programs such as *Digital Transmissions* (British Council, UK), and *Midan Project* (Ryuji Yagamuchi, Japan).
Spanish artist Rocío Villalonga invited me to join Factory in February 2018. Later, Dr. Khalid Khreis and team produced the project through *In The Margin Festival*.” — PV I Photo: *Midan Project*, *Penelope is Waiting* at Factory

Family Tree

Mexico

Program director: Guadalupe Lima I Project director: Pedro Valiente

Family Tree (2006) (Árbol Genealógico) documentary film project where “the past can be a thrilling journey that may change your life.” It tells the story of young people in Mexico City who face the challenge of making a family tree as they learn hidden secrets.

The Barbaric Country

Mexico

Head of Media / Program director: Virginia Aceves I Project director: Pedro Valiente

The Barbaric Country (2013) (El País Bárbaro) website by students produced at Semana i (Innovation Week), presents content (film, media, writing), and design by Marlyn Chacón and Karla Ramírez.

Entramados

Spain

Director: Rafael Díaz I International Relations director / Project co-producer: Pedro Valiente

Entramados (2013) (Framework) arts event at UDIT University of Design, Innovation and Technology, with Universidad Camilo José Cela, Madrid. International event and exhibition showcasing artwork by upcoming artists.

**Disciplines** Blend of fiction, documentary, and animation. **Generations** High school students at university program. **Universities** Lecturers from Tec Mx City, and Mx State. Crew by students from Tec Mx State, and Universidad Anáhuac. Michelle Arellano, senior student at Tec Chih, created artwork. I Behance

*Semana i*, as part of Tec21 Educational Model, is a cross-disciplinary program (Architecture, Engineering, Law), connected to *The House of My Dreams* and *Barbaric Portraits* films. I Behance

*Entramados* program and talk, including Carmelo Romero, Malaga Film Festival director

**Animation** Ottawa International Animation Festival (CA), Santa Fe University of Art and Design (US), Tec de Monterrey (MX). **Fashion** Domus Academy, Milan (IT), Universidad Argentina de la Empresa, Universidad Jannette Klein (MX), Shih Chien University (Taipei), National Institute of Fashion Technology (India). UDIT I Behance

The Story of Colors

Dominican Republic

Director: David Matiano I Art: Lisa Rubin I Film: Pedro Valiente

The Story of Colors (2002) (La historia de los colores) arts workshop and performance by Teatro de La Luna Luna for Oné Respe NGO, as part of a year-round program.

Education Oné Respe means honor and respect in Creole. Founded by Catuxo Badillo and Natacha Calderón in Gurabo, it has worked for decades in support of children and developing communities.

Arts “In The Story of Colors the Gods, tired of Black and White, create the colors and spread them on Earth: Green, Blue, Red... They set all colors on the Quetzal as a celebration of peace, freedom, and diversity.” — Teatro de La Luna Luna. I Behance

Threevents

Spain

Director: José Manuel Valiente I Producer: Pedro Valiente

Threevents (2010-) is an agency based in Madrid, “specialized in design and production of live events, including projects in the US (New York, Washington DC), Latin America (Havana, Cancun, Mexico City), Europe (Milan, Nuremberg, Dusseldorf, Vienna, Paris, Amsterdam, Cannes), and Africa (Marrakesh, Tunisia).” —Threevents

**Institutions:** Spanish Film Academy, Segittur, Madrid State, La Liga **Companies:** Chevrolet, Telefónica, SAP, Saint-Gobain, Community of Insurance, Sandoz, Universal Music. I Behance

Micana founder Sara Conde is a live events producer and media professional. Her web design/multimedia work includes Threevents, Flying Fish Work, You Are Mythical, and Penelope is Waiting.

'Ecology of Souls'

“In an interdisciplinary and multicultural spirit, ‘ecology of souls’ can be seen as a metaphor for the interconnectedness, interdependence, and mutual influence of diverse cultural and artistic expressions.”

— External Review

“It suggests that art is a living, evolving organism shaped by the contributions of many, and that true creative expression happens when different 'souls' exchange in harmony, truly embracing diversity.

'Ecology of souls' suggests nurturing both the individual and collective voices in the arts, and beyond. It fosters a space where deeper understanding and transformation can take place.”